The magazine looks very trendy, covering life-style topics such as food & wine of course, but also travel and luxury goods such as cars and watches. These are definitely popular topics in today’s flamboyant Asia and should therefore allow the magazine to reach a much wider audience than the Wine Advocate. Though I am expecting some sharp tongues to criticize this initiative (“money” and “Parker” are always bad for some!), I’d be very happy if it can bring more people in contact with wine! I wouldn't be suprised to see a Chinese version appearing on the market soon after its launch... After all, translating a quarterly-published magazine should be much easier than translating a daily-updated website.